Customer Lifetime Value Calculator
One customer is worth far more than their first sale. Enter what an average job is worth, how often they buy, and how long they stay, and see the real number.
This is why a missed call costs more than a single job. The caller you lose isn't one sale; it's every sale, and every referral, you would have earned over the years they'd have stayed.
An estimate from your own inputs, not a quote. Lifetime value varies by customer; use the numbers that fit you.
How this is calculated
Lifetime value, kept simple: the value of an average sale, times how often that customer buys in a year, times how many years they stay. That product is what one customer is worth before you even count the referrals they send your way.
It is worth knowing because it reframes every lead. A customer worth a few thousand dollars over time makes a single missed call look a lot more expensive, since you are not losing one job, you are losing all of them.
An estimate from your inputs, not a quote. Real lifetime value varies by customer and by business.
Questions people ask
What is customer lifetime value?
Customer lifetime value, or LTV, is the total revenue one customer brings over the whole time they stay with you, not just their first purchase. It is what a customer is really worth once you count repeat business.
How do you calculate customer lifetime value?
The simplest version multiplies three things: the value of an average sale, how many times that customer buys per year, and how many years they stay. The calculator above runs it on your own numbers.
Why does customer lifetime value matter?
Because it changes what a lead is worth. If a customer is worth thousands over the years, then spending a little to catch every inquiry, and losing real money on every missed one, looks very different than judging a call by a single job.
What does lifetime value have to do with answering calls?
A missed call is not a lost sale; it is a lost customer, and with them every repeat job and referral over the years they would have stayed. Lifetime value is why answering every call pays back far more than the call itself.
Every missed call is a lifetime walking away
First AI Employee answers every call on the first ring, day or night, so the customers worth the most never reach a competitor instead. Plans start at $99 a month, with a 7-day free trial.
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