Qualify remodeling leads before they fill your voicemail.
Remodels and additions are big-ticket decisions, and homeowners call when they’re ready to talk. Your AI receptionist captures the project scope, screens for budget and timeline, and books the estimate so you chase fewer dead ends.
An AI receptionist for general contractors and remodelers answers around the clock, captures the project type, scope, and rough budget, screens for timeline and decision-maker, and books in-home estimates so your site visits go to real jobs.
What a missed call costs you.
- 01You’re on the job site all day and can’t field inquiry calls live.
- 02Big projects deserve fast follow-up, but tire-kickers waste estimate time.
- 03Detailed project calls get lost as quick voicemails with no scope.
What a missed call could be worth
Run your own numbers. Drag the sliders to match your shop, and the figure at the bottom updates as you go.
This is an estimate built from your own inputs, not a quote. Nobody can say a given missed call was a real customer, so read the result as a possibility, not a bill.
Many calls to small businesses go unanswered, and most callers never leave a message.
Not every missed call is a sale: some are spam, wrong numbers, or people you already serve. Your honest guess.
Phone callers are high-intent and convert far better than web forms. 30% is a conservative start for a prospect you actually talk to.
For most service businesses, a single job runs a few hundred dollars. Count repeat work and referrals and a customer's lifetime value reaches several thousand. Use the number that fits you.
You can't know any single missed call was a real customer; some are wrong numbers or sales calls. But across a month, if even 25% of the people who reached your voicemail would have booked, that works out to about $6,750.
And the fix scales with the math: even Enterprise, our $999-a-month plan, runs about 15% of that estimate, roughly $69,012 a year below it.
First AI Employee's Essential plan is $99 a month. The question isn't whether every missed call is a lost job; it's whether catching them clears $99.
Start a 7-day free trial →An estimate from your own inputs, not a quote. The default customer value above is just a starting estimate; set it to your own.
Sources: Invoca's home-services call benchmarks on how often calls go unanswered (a home-services benchmark; the defaults here are illustrative and fully adjustable); CRM Magazine on voicemail behavior; Invoca's call-conversion benchmarks on how well phone leads convert.
On the call, it handles all of it.
Project-Scope Intake
Captures the project type, scope, and rough budget so you can prioritize the real jobs.
In-Home Estimate Booking
Schedules consultations and estimates against your calendar.
Budget-and-Timeline Qualification
Screens for timeline, budget range, and decision-maker before you invest a site visit.
After-Hours Inquiry Capture
Catches the evening “we’re thinking about a remodel” calls while you’re off the job site.
In your callers' own words.
- “
We’re thinking about a kitchen remodel. Can you give an estimate?
- “
I want to add a second story to my house. Where do I start?
- “
Do you handle full basement finishing?
Job Briefs: built in for general contracting & remodeling.
A photo of the job site turns a vague “what’ll it run me” into a real estimate before you ever leave the shop.
How Job Briefs works →Add-ons, rated for general contracting & remodeling.
We rate every add-on for how much it actually earns its keep in your trade — the must-haves and the ones you can skip. Honest stars, not a sales pitch.
A finished remodel is your best ad, and a well-timed ask turns it into the review the next homeowner reads first.
Big-ticket projects get researched online first; it fields the “do you do this, roughly what’s it cost” questions and captures the lead.
Big projects draw detailed reviews and long email threads, so it drafts on-brand replies and nothing sits ignored for days.
Stop sending general contracting & remodeling callers to voicemail.
Your AI receptionist answers 24/7, qualifies the caller, and books the work, so more of your calls turn into customers instead of a competitor's.
Not for: healthcare or anyone handling protected health information. We are not HIPAA-compliant and don't sign BAAs.