Be the roofer who answers when the storm rolls through.
After a storm, every homeowner with a leak or missing shingles is dialing at once. Your AI receptionist answers the whole surge, books inspections and estimates, and captures insurance-claim details while your crews stay on the roof.
An AI receptionist for roofers answers the post-storm call surge around the clock, books inspections and estimates, runs insurance-claim intake (adjuster, claim number, date of loss, deductible), and sorts repair, replacement, and inspection requests.
What a missed call costs you.
- 01Storm events create a flood of calls in a single afternoon.
- 02Leads shop several roofers; the one who answers first has the best shot at booking the inspection.
- 03A storm-damage caller is often mid insurance claim, and the details you need (adjuster, claim number, date of loss) get lost in a voicemail.
What a missed call could be worth
Run your own numbers. Drag the sliders to match your shop, and the figure at the bottom updates as you go.
This is an estimate built from your own inputs, not a quote. Nobody can say a given missed call was a real customer, so read the result as a possibility, not a bill.
Many calls to small businesses go unanswered, and most callers never leave a message.
Not every missed call is a sale: some are spam, wrong numbers, or people you already serve. Your honest guess.
Phone callers are high-intent and convert far better than web forms. 30% is a conservative start for a prospect you actually talk to.
For most service businesses, a single job runs a few hundred dollars. Count repeat work and referrals and a customer's lifetime value reaches several thousand. Use the number that fits you.
You can't know any single missed call was a real customer; some are wrong numbers or sales calls. But across a month, if even 30% of the people who reached your voicemail would have booked, that works out to about $9,900.
And the fix scales with the math: even Enterprise, our $999-a-month plan, runs about 10% of that estimate, roughly $106,812 a year below it.
First AI Employee's Essential plan is $99 a month. The question isn't whether every missed call is a lost job; it's whether catching them clears $99.
Start a 7-day free trial →An estimate from your own inputs, not a quote. The default customer value above is just a starting estimate; set it to your own.
Sources: Invoca's home-services call benchmarks on how often calls go unanswered (a home-services benchmark; the defaults here are illustrative and fully adjustable); CRM Magazine on voicemail behavior; Invoca's call-conversion benchmarks on how well phone leads convert.
On the call, it handles all of it.
Post-Storm Surge Capture
Answers the flood of leak-and-shingle calls in the hours after a storm, instead of letting them roll to voicemail.
Inspection & Estimate Booking
Books roof inspections and estimates straight to your calendar.
Insurance-Claim Intake
Captures the adjuster, claim number, date of loss, and deductible, so a storm-damage job is claim-ready before your estimator ever climbs the ladder.
Repair-or-Replace Qualification
Separates repair, replacement, and inspection requests so you prioritize the best jobs.
In your callers' own words.
- “
The storm last night tore shingles off and now my ceiling is leaking.
- “
I need an estimate to replace my whole roof.
- “
Can someone inspect my roof for an insurance claim?
Job Briefs: built in for roofing.
A photo of the job site turns a vague “what’ll it run me” into a real estimate before you ever leave the shop.
How Job Briefs works →Add-ons, rated for roofing.
We rate every add-on for how much it actually earns its keep in your trade — the must-haves and the ones you can skip. Honest stars, not a sales pitch.
A finished remodel is your best ad, and a well-timed ask turns it into the review the next homeowner reads first.
Big-ticket projects get researched online first; it fields the “do you do this, roughly what’s it cost” questions and captures the lead.
Big projects draw detailed reviews and long email threads, so it drafts on-brand replies and nothing sits ignored for days.
Stop sending roofing callers to voicemail.
Your AI receptionist answers 24/7, qualifies the caller, and books the work, so more of your calls turn into customers instead of a competitor's.
Not for: healthcare or anyone handling protected health information. We are not HIPAA-compliant and don't sign BAAs.